The Reality No One Is Talking About
Over the last five years, global whey protein prices have nearly tripled.
As of today:
-
Whey Protein Concentrate (WPC): ₹2,300 per kg
-
Whey Protein Isolate (WPI): ₹3,000 per kg
And this is only the raw material cost.
Once we add:
-
Manufacturing
-
Flavoring & ingredients
-
Packaging
-
Testing & certifications
-
Logistics
-
GST
-
Operational overheads
…the final cost becomes significantly higher.
At current selling prices, we are operating at a ~10% loss.
Why We Can’t Play the Price Game
We are a bootstrapped company.
We do not have:
-
Venture capital backing
-
Series D or Series F funding
-
Investor cash to absorb prolonged losses
To survive and remain sustainable, we must revise prices.
Going forward, we will operate at approximately 5% margin, just enough to:
-
Pay salaries
-
Maintain quality
-
Continue third-party testing
-
Keep operations running sustainably
Nothing excessive. Just survival with integrity.
10 Years of Nutrabox : Built on Substance, Not Storytelling
For over a decade, Nutrabox has served the Indian protein industry with one simple promise:
What’s on the label is in the product.
While many brands focus on storytelling, influencer hype, and marketing narratives —
our story has always been clean:
-
Extensive third-party testing
-
Transparent disclosures
-
No amino spiking
-
No shortcuts
-
No compromise
We remain one of the world’s highest third-party certified protein brands.
Certifications and testing matter, especially in an industry where trust is everything.
What Happens Next?
Whey prices are currently at an all-time high.
Based on global dairy trends and supply pressures, we expect volatility and potential further increases.
We will continue to:
-
Monitor raw material costs
-
Optimize pricing responsibly
-
Maintain quality at all times
If costs rise further, adjustments will be made accordingly, transparently.
The Good News: Plant Protein Prices Are Stable
While dairy protein prices are surging, plant proteins remain stable and affordable.
We offer an extensive range of plant-based options:
These are priced responsibly and remain excellent options for:
-
Budget-conscious consumers
-
Dairy-sensitive individuals
-
Athletes seeking alternative protein sources
Coming Soon: Yeast Protein
We are excited to share that we have recently concluded Yeast Protein R&D.
Yes, we are slightly late to launch and that is intentional.
Before introducing any product, we conduct:
-
Safety assessments
-
Regulatory checks
-
Stability testing
-
Extensive lab analysis
We never rush a launch for trend value.
Our yeast protein will be introduced soon, backed by the same standard of testing and transparency that defines Nutrabox.
Our Commitment
Price increases are never easy.
But compromising quality to maintain artificial pricing is not who we are.
Nutrabox will continue to:
-
Stay honest
-
Stay transparent
-
Stay scientifically backed
-
Stay sustainable
We deeply appreciate every customer who understands that real quality has a real cost.
Thank you for supporting a bootstrapped Indian brand built on substance, not shortcuts.
Team Nutrabox
